Press Release: April 24, 2017

Vobile to Present at NAB in Las Vegas, NV

Efficient Solutions to Reduce Piracy-induced Revenue Loss.

SANTA CLARA, Calif., April 24, 2017 -- Vobile, the worldwide leader in video and audio content protection, measurement and monetization services, announced today the company will jointly present at NAB 2017 in Las Vegas, NV with The Entertainment ID Registry (EIDR), an industry association that curates a data base of unique content identifiers on behalf of the media and entertainment industry.

Mike Witte, EVP of Business Development and Sales at Vobile, will deliver the presentation to address the growing importance of content protection for movies and TV content, showcase the capabilities of Vobile’s content protection as a service offerings and demonstrate how Vobile’s content protection solutions integrate with EIDR IDs to increase efficiency to the overall media value chain management.

The presentation and panel will be held on Wednesday April 26 at 3:30pm – 4:00pm on the pavilion stage (C3830CS) in the Cyber Security & Content Protection Pavilion.

About EDIR

The emergence of digital technologies has transformed every aspect of the professional audiovisual supply chain from content creation and post-production to distribution and consumption and created new opportunities for all stakeholders.  With these opportunities also come challenges, such as more complex value chain interactions and an explosion in the number of assets relevant to commerce.

Effective monetization of these assets through an increasing number of distribution channels requires a widely adopted industry standard universal identifier registry that supports the full range of asset types and relationships between assets.  The Entertainment Identifier Registry Association (EIDR) is established to provide this foundational service to all industry participants at low cost.


About Vobile:

Vobile is the worldwide leader in video and audio content protection, measurement and monetization services. Its patented core VDNA technologies enable fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. Vobile operates the VDNA Database (VDDB), which is the most comprehensive database of authorized video fingerprints, metadata and business rules from major movie studios, television networks and record labels. Founded in 2005, the company is headquartered in Santa Clara, Ca., with additional offices in the United States, Japan and Hong Kong. Please contact us for more information. 

Vobile, VDNA, VDDB, VideoTracker, MediaWise, ReClaim, mSync, Pay Per Transaction and the Vobile, VDNA and VDDB logos are registered trademarks or trademarks of Vobile, Inc.