Press Release: March 26, 2012

Hotfile Deploys VobileTechnologyto Protect Copyrighted Digital Content

SANT A CLARA, Calif., March 26, 2012 /PRNewswire/ -- V obile,the worldwide leading provider of content identification and management services, today announced that Hotfile, a provider of file hosting solutions, is deploying V obile'svCloud9 service to scan all files at the point of upload to ensure copyright compliance.

Vobile vCloud9 is the leading digital content protection technology service that enables cloud-storage providers to scan all types of media files, including compressed formats, to prevent copyright infringement. It is powered by VDNA Database (VDDB), the most comprehensive database of authorized video fingerprints, metadata and business rules from major movie studios, television networks and record labels. In addition, Vobile vCloud9 can offer new opportunities for content monetization by implementing the business rules authorized by rights holders, such as serving contextual targeted ads dynamically.

"We believe it is the right time for Hotfile to implement additional technical measures against copyright infringement. As the amount of content grows on cloud-storage platforms, legitimate services become vulnerable to abuse by copyright infringers," said Anton Titov of Hotfile. "We were searching for an effective method to check every media file uploaded, including compressed files. Vobile vCloud9 was chosen as the best solution that meets this criteria."

"We are pleased that Hotfile has chosen our vCloud9 service," said YangbinWang,CEO of Vobile."vCloud9 is the most effective technology solution to manage copyright compliance while ensuring fair use and proper monetization of digital content as it is distributed on cloud-storage platforms over the Internet." 

About Hotfile:

Hotfile is a leader in Internet file-hosting and cloud storage. Since its launch in 2009, Hotfile has offered premium private storage and convenient access to its global user base to reliably store, use, and share digital files. It has hosted over 100 million digital files in its high-speed, high-capacity data center. Hotfile has proactively worked with copyright owners to deter copyright infringement on its site. It is continually improving its copyright enforcement practices and procedures by adopting new technologies such as vCloud9 and providing content owners with increasingly sophisticated tools to facilitate the rapid takedown of suspected infringing works. For more information, please visit


About Vobile:

Vobile is the worldwide leader in video and audio content protection, measurement and monetization services. Its patented core VDNA technologies enable fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. Vobile operates the VDNA Database (VDDB), which is the most comprehensive database of authorized video fingerprints, metadata and business rules from major movie studios, television networks and record labels. Founded in 2005, the company is headquartered in Santa Clara, Ca., with additional offices in the United States, Japan and Hong Kong. Please contact us for more information. 

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